Brufen

Abbott approached us to develop the new website for one of their flagship brands, Brufen. They wanted a brand website that not only told customers where was the closest place to find Brufen but also advised them on how Brufen worked.

Objectives

To create a consumer friendly website that would be accessible across Egypt, UAE, Iraq and Kuwait.

Challenges:

We needed to create a customized website experience for each country. The websites were needed to be developed in English and Arabic.

Solution:

Working closely with the global Abott IT team we custom designed the Brufen website design for the AEM platform. Medical content was developed, translated and customized for each country website.

The project included a stringent system quality analysis that ensured that the quality of the delivery was high and  margin for error was almost negligible. Our project managers ensured smooth and timely delivery of the project.