Movicol

Acino Swiss, a pharmaceutical organization approached ThinkLab to develop a UAE brand website for one of their brands – Movicol. We worked  closely with the Acino team with the main objective to build new website in English and Arabic for Middle East region. We implemented and executed new Movicol website including user journeys for their website, digital asset creation and SEO content.

Objectives
To create an engaging and functional UAE brand website that is SEO friendly.

Challenges
With no prior online presence, the website had to be designed and developed from the ground up.

Solution

We worked closely with the Acino IT team in coming up with a solution that fully delivered on their objective. Right from mapping the user journey to creating brand compliant digital assets and SEO friendly content, we made sure that no stone was left unturned in successfully delivering this project.

We adopted a mobile first strategy, and ensured the Movicol website is compliant across multiple devices. As part of the project we developed a custom based design in WordPress, the company approved CMS platform.

Digital assets such as infographic icons and other design elements were created keeping in mind the brand guidelines. Medically approved content that is easily accessible and understandable by the end user was also developed. The website was delivered in two languages – English and Arabic.